Here are some notes on how to make, maintain, and use a church Facebook page. Feel free to email me at firstname.lastname@example.org with any questions you may have!
Mailchimp is extremely useful for sending out large numbers of emails and it allows for relatively easy formatting--adding pictures, headlines, and videos is easy.
Also, unless your organization is really big, it's free. Attached are a couple of basic "how to" documents. As always, you can contact me at email@example.com with any questions!